B for budget & BOHO

Travel Boutique Online (TBO) along with Boho Hospitality launched its first budget hotel – Tatsa by BOHO – in Rishikesh and the next hotel will be launched in a few months in Delhi.

This new chain of budget hotels aims to serve the millennials and provide them with a comfortable, clean and chic stay at a pocket-friendly price. Commenting on the launch of BOHO Hotels, Ankush Nijhawan, CEO, Travel Boutique Online, says, “We are excited to flag off our budget hotels to the budget and millennial travellers and we intend to open 8-10 hotels in Tier-II and Tier-III cities in the next 12-18 months. We believe there is a lot of demand for budget hotels in the market and especially with GST being implemented, we felt the time is right to venture into the Tier-II and Tier-III cities. To begin with, we have opened the first hotel in Rishikesh. The second hotel will be launched in a few months in Delhi.”

The company will soon venture into other cities like Jaipur, Pune, Hyderabad and Cochin, adds Nijhawan. The venture managed by Boho Hospitality is an attempt to address issues faced by tourists staying in budget hotels, such as lack of standardisation of rooms, quality service and absence of operational control by room aggregator chains in the budget hotel category. TBO, with its massive network of travel agents, would propel sales for the chain in both offline as well as online markets and help in establishing BOHO as a trusted budget hotel brand in India. Akshuna Bakshi, CEO, Boho Hospitality, adds, “The brand name strives to embed the elements of a Bohemian lifestyle in its hotels and provide boutique hospitality at a reasonable price to the free-spirited, smart vagabonds of today. The hotel will offer all amenities, like aesthetically designed air-conditioned rooms, free Wi-Fi, TV, a trendy onsite cafe, parking and more, to its guests.”