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‘Revamp India’s global campaign’

Phil Chung, CEO, Yasho Bhomi (Kinexin), highlights untapped opportunities and challenges India faces in maximizing its appeal on the global stage. He suggests that India needs to exhibit its multifaceted appeal to the world aggressively, including foreign recognition about India as an adventure destination. Janice Alyosius Expressing his view on …

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Kerala bets big on heli-tourism

Kerala has unveiled a number of groundbreaking products, including heli-tourism, at Kerala Tourism B2B Partnership meeting, held in Delhi recently. Sky Escapes, the heli-tourism project, will connect top destinations in the state to promote tourism. The initiatives are part of the government’s aggressive approach to increase domestic tourist footfall in …

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Affiliate.Travel, a game changer

To continuously innovate and adapt to evolving market trends and technological advancements in the travel and tourism industry, RezLive.com employs several strategies. TT Bureau RezLive.com is running Affiliate.Travel specialist program in India for a period of three months to make agents aware on the benefits associated with this unique product. …

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Glamping in vogue at Rann Utsav

Rann Utsav – The Tent City by Evoke Experiences with support from the Gujarat Tourism Department sees great business every year from November to February, during the festival. TT Bureau Rann Utsav-The Tent City, by Evoke Experiences with support from the Tourism Department of Gujarat, celebrates the beauty and rich …

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Gen Z covets Tamil Nadu temples

Tamil Nadu’s evolving inbound tourism landscape encompasses a spectrum of traveller preferences, spanning from medical and religious tourism to emerging trends like adventure and South Indian-style weddings. There is a growing trend for exploring religious tourism among Gen Z and millennials in the state, says Sriharan Balan, MD, Madura Travel …

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Hurtigruten to entice Indians onboard

Hurtigruten, with an aim to offer mesmerizing and exclusive cruise experience targets India, which is an emerging market for expeditions. To boost the business in India, it carves out strategic plans and marketing campaigns to disseminate information about its packages and future products, and also trains agents for seamless bookings. …

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Need to look at tourism as industry

Maharashtra Tourism states that it is now committed to facilitate investments and business partnerships in the state. It recently launched a WhatsApp Chatbot to provide destination-related information as well as a new mobile app to encourage women entrepreneurs. Hazel Jain Maharashtra Tourism has announced an ambitious plan to enhance travel …

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ATM 2024: spotlight on luxury

The Middle East’s luxury travel market is evolving rapidly. ATM 2024 will put spotlight on broader scope of luxury travel, where experts will brainstorm over the shifting consumer preferences and industry trends. TT Bureau The landscape of luxury travel in the Middle East is experiencing a profound transformation, evolving beyond …

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Keep investing in members: TAAI

Jyoti Mayal, President, TAAI, claims it is vital for the association to continuously invest in its members through workshops and educational programmes. In addition, she insists sustainability needs to be more than a buzzword today and awareness about green travel must be extended to all levels of tourism businesses. Nisha …

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