TravTalk India Online Magazine
The Ministry of Tourism, Govt of India, launched its ‘Cool Summers of India’ campaign at ATM 2024 The four-day event set a new record with more than 46,000 attendees.
TT Bureau
The 31st edition of Arabian Travel Market in Dubai saw in attendance over 46,000 industry professionals from over 160 countries – including 33,500 visitors. It was a 15 per cent year-on-year increase in attendees compared to the last year’s edition.
The Ministry of Tourism (MOT), Government of India, participated in the event with a delegation of more than 55 participants, including states, tour operators, luxury hotels, wellness resorts, and the Indian Railway Catering and Tourism Corporation (IRCTC), tour operators, hotels and airlines. The Incredible India pavilion was inaugurated by Satish Kumar Sivan, Counsul General of India to Dubai. The focus for India was to showcase itself as a 365-day destination and promote ‘Coolcations’ by highlighting cooler destinations in the country for summer. MOT also launched the ‘Cool Summers of India’ campaign. The campaign seeks to promote India as a holistic destination throughout the year.
The theme for ATM 2024 was ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’. Over 2,600 exhibitors gathered at Dubai World Trade Centre (DWTC) to explore the drivers behind industry growth and identify future opportunities within the global tourism sector.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “My colleagues and I are delighted that so many industry professionals from around the world were able to join us in Dubai to explore how innovation and entrepreneurship are shaping a more efficient, profitable and sustainable tourism sector for future generations. We are thrilled to have set a new show record, underscoring our position as the travel and tourism exhibition of choice as we continue to drive global growth within the industry.”
Experience Abu Dhabi secured the Best Stand Design Award (over 150m2). An independent panel of judges praised the tourism authority’s exhibition space for its flowing design, and innovative use of greenery. Other Best Stand Winners included AlUla, Bangkok Metropolitan Administration, and ExploreTECH.
