ATM preps for hybrid event

The show will strictly adhere to the health and safety guidelines set by the Dubai government. Also, for the first time, a new hybrid format will mean a virtual ATM running a week later to reach a wider audience.

Arabian Travel Market (ATM) reconfirmed that the 2021 edition of its annual showcase, will go-ahead in-person at the Dubai World Trade Centre (DWTC) from 16- 19 May, as final preparations are being put in place, in particular health and safety.

In addition to Reed Exhibitions’ Global COVID-19 ‘Safety Shows’ Health & Safety strategy, ATM is working closely with the team at the Dubai World Trade Centre and with Dubai’s Department of Tourism and Commerce Marketing (DTCM) to provide a safe, touchless and seamless experience for all.

Commenting, Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said, “Dubai is one of the safest cities in the world to visit with a range of precautionary measures in place to ensure the safety of tourists at every stage. More than 9mn doses have already been administered in the UAE.

The theme of this year’s show is ‘A new dawn for travel and tourism’ and the spotlight will be focused on the very latest ‘COVID’ news from around the world – vaccine rollouts, social and travel restrictions and as a consequence, the current state of the industry and more importantly, what the future holds. It will also look at the emerging trends and how innovation can drive the industry forward.

In-person on the show floor, 62 countries represented by main stand holders and sharers will be participating this year. They include the UAE, Saudi Arabia, Bahrain, Germany, Cyprus, Turkey, Egypt, Jordan, Italy, Greece, India, Indonesia, Malaysia, South Korea, Maldives, the Philippines, Thailand, Mexico and the USA to name but a few. Also, for the first time, a new hybrid format will mean a virtual ATM running a week later to reach a wider audience than ever before. ATM Virtual, which made its debut earlier this year after ATM 2020 was postponed, proved to be a success.