ARRA on expansion drive

As part of its massive acquisition drive, ARRA Hotel Group has acquired two new properties in Bengaluru under the ‘Twist’ brand, and now plans to diversify its portfolio further.

Nisha Verma

Armed with a young, dynamic team and the drive to excel, ARRA Hotel Group, which has acquired two new properties in Bengaluru, is also diversifying into the microbrewery and nightclub segments. Revealing some details, Anshu Malik, Managing Director, ARRA Hotel Group, says, “We will be opening Asia’s largest microbrewery by March 15 in Bengaluru. It is 150,000 sqft in area. More breweries will be coming up in Mumbai, Delhi and Gurugram. Our project report is ready to be shared with potential investors, and we hope to expand this business as well.”

Malik is already on a hotel-signing spree across the country. “I am travelling to Rishikesh, Haridwar, Nainital, Jim Corbett, and Goa to sign properties, and all of them will be operational by end of February. Our investors have given us a deadline to be world market leaders by 2022, and we intend to have at least 100 properties under our various brands across the world,” he shares.

Malik adds that they are in talks for the acquisition of a popular hotel brand’s property, and will be announcing the name very soon. “We were aiming at opening 25 properties by the end of the year, but the way we are going, we will exceed this figure. Every day, we are signing almost two properties. We have taken advantage of the COVID situation and are taking properties at a good rate. We strongly feel that the market will definitely move up after three months. As soon as the market opens, leisure destinations and corporate business will boom,” he says.

 

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