Agents can become England experts

VisitBritain England Expert e-learn platform, launched in partnership with TRAVTALK in the first week of October in 2022, has been going strong with more travel agents using the platform to enhance their knowledge of England and its cities, especially West Midlands region & London.

TT Bureau

Shuja Bin Mehdi, B2B Manager – India, VisitBritain, shares how they are using sports as a hook to showcase the popular destinations such as London, Manchester, Liverpool & Lake District to the Indian experience seekers, and the spotlight in VisitBritain England Expert e-learn platform is on West Midlands region – which hosted the Commonwealth Games recently – with Birmingham as the gateway to the heart of England.

Did VisitBritain have any other specialist program? How is this different?

Yes, VisitBritain has its own destination specialist program by the name of BritAgent and the website is under maintenance now. It is also a very successful program for us as over 40 per cent of all BritAgents globally are from India. The current e-learning program titled England Expert is in partnership with and focuses primarily on English destinations, which can be easily packaged with London.

How will it help agents to sell the destinations better?

We have prioritised curated experiences and attractions, which, we believe, are quite appealing to the Indian audience. The emphasis is on families and promoting 365 days of fun to experience ‘Another Side of Britain’, which is our global campaign messaging. We have showcased it in our popular web-series titled #UnboxBritain, which can be viewed on Jio Cinema and Jio TV.

Are there any incentives as well for the travel trade?

A personalised England Expert certificate with a lifetime validity will be issued after successful completion of all six modules. They can get it by registering on and completing the six modules.

What, according to you, is unique in this programme?

We have curated itineraries, which have a mix of everything – be it shopping, countryside, food & drink, heritage & sports. The most sought-after destinations, attractions and experiences by the Indian family audience are listed in this programme that helps partners curate customer-centric itineraries/ experiences.

Anything else you would like to add?

We would like to thank TravTalk and the team in developing and managing the England Expert programme with us. We welcome all our trade partners across India to enrol and complete this program in greater numbers to be ready to cater to a great year ahead.



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