Vegeﬁed, a web-based platform, is helping travellers across the globe search for the best vegetarian-friendly restaurants, cafes and bars in almost 300 cities.
A large percentage of Indian travellers going abroad are vegetarians, and Vegefied is essentially catering to this segment by providing vegetarian-friendly food recommendations from all over the world, for restaurants, cafes, bars, and experiences.
Sharing the idea behind the concept of Vegefied is Sneha Mehta, Founder and CEO, Vegefied, who says, “We are currently listing about 3500 restaurants across 300 cities. We have all kinds of options, including subsets of vegetarianism like Jain, Vegan, egg-free and so on. Our main target market is India, which will continue to remain a place of focus. However, because of the organic interest that we see from the rest of the world, we will add UK, The Netherlands, Belgium and the US after we capture the Indian market.” She adds that from a Michelin-star restaurant to street food, the whole stack of experience is available in vegetarian options and the world needs to know this.
We have all kinds of options, including subsets of vegetarianism like Jain, Vegan, egg-free and so on. Our main target market is India
Talking about things in the pipeline, Mehta says that work on a mobile application is in progress. She adds, “We are going to launch the mobile application on ‘World Vegetarian Day’, that is October 1. It will make finding vegetarian food options very simple. With just a click, travellers will be able to find great restaurants and cafes. We are also collaborating with Ministry of Commerce to launch Vegefied in India, in a big way, in the coming few months.”
Mehta shares that for the time being, in terms of collaborations, they are looking to provide good offers and recommendations to travel agents through the App to users in India.