Vasco aims offbeat travel

With a yearly growth of 26%, Vasco Travel plans to focus on offbeat experiential travel in 2018 which can grab the attention of the current generation.

TT Bureau

Vasco Travel started its journey as a tour operator in the tourism industry in 1990. The company is owned and managed by the third generation of Abbot family, which has a long association with the tourism industry, informs the company’s Managing Director—Vikas Abbott. As the products and dynamics of the travel industry are  changing, the company is looking forward to introduce new experiences for the tourists. The outbound division of the company has a strong foothold in the market and subsequently, recorded a growth of 12 per cent, while the company recorded an overall growth of 26 per cent in the year 2017.With hopes of expansion in the inbound tourism industry, Abbott feels that the company’s inbound division is new and thus will take some time to grab the eyeballs of the market.

“We always lookout for new experiences. Our research is in process for opening new destinations in the future. Rather than mass tourism, we are trying to focus more on offbeat experiential travel”

For the business growth in 2018, Vasco Travel is in constantly exploring to increase its revenue by understanding the market and developing their niche marketing strategies. “We always look out for new experiences. We are planning to focus a lot on outbound in 2018. Our research is in process for opening new destinations in the future. Rather than focusing on mass tourism, we are trying to focus more on offbeat experiential travel which can grab the attention of the present generation,” explains Abbott. He further adds that for digital promotions, the company is working in full swing on social media sites like Facebook and Instagram.