Disney Cruise aims at Indian MICE

After a big reveal in Singapore and launching bookings for Disney Adventure, Disney Cruise Line is witnessing a huge demand from India and the team is leaving no stone unturned to tap the leisure as well as the MICE segment from the market. Before sailing starts, the team is aggressively promoting and engaging with Indian travel trade.

Nisha Verma

The bookings for the much-coveted Disney Adventure cruise by Disney Cruise Line opened in December 2024 and has been witnessing a huge uptick from the Indian market. Speaking on the same, Sarah Fox, Vice President and Regional General Manager, Southeast Asia, Disney Cruise Line (DCL), said, “Since bookings for the Disney Adventure opened on 10 December 2024, we have seen tremendous demand across all sail dates, including our maiden voyage on 15 December 2025, from international guests, particularly those from India.”

India market

Claiming that the Indian market is incredibly important to them, Fox added, “The Disney Adventure is set to be a game-changer, offering exciting and nuanced experiences. Designed specifically for the region, this new ship will provide a magical escape for Indian families. Singapore’s strategic location, combined with its world-class air connectivity and port infrastructure, makes it a thriving cruise hub in Asia. Homeporting in Singapore allows us to focus on source markets that are key contributors to Singapore’s tourism sector. These regions are natural priority areas for us due to their strong travel demand and well-established flight connections, ensuring easy access for travellers.”

Underling India market’s potential, she said, “India’s emerging outbound travel market and growing interest in cruises provide Disney Cruise Line with a significant opportunity to introduce our offerings to a wider audience. India’s travel landscape has evolved significantly, with increasing demand for premium, family-friendly experiences, particularly in tier I cities like Mumbai, Delhi, Bengaluru, and Chennai. These urban hubs are home to a thriving audience, seeking unique and immersive vacations.”

Trade engagements

When it comes to collaborating with the travel trade, Fox informed, “Disney Cruise Line has been working closely with a range of regional and local travel operators, including online travel agents and traditional travel agents across Asia, to meet guests’ booking preferences. We also have dedicated teams in India and Indonesia to ensure trade promotions are strong and effective. This includes opportunities for MICE-related group bookings, and we welcome inquiries related to corporate charters and events. We plan to offer customised onboard packages tailored to business and corporate groups, as well as guests interested in wedding-related plans, with more details to be shared later.”

Getting ready

The Disney Adventure is being meticulously crafted to delight its audiences, she revealed. “Indian guests can look forward to magical and nuanced experiences featuring their favourite Disney characters. With a growing number of Indian travellers seeking luxury escapes and unforgettable family experiences, the Disney Adventure is poised to be the ultimate vacation at sea. Disney Cruise Line is experiencing a period of turbocharged growth, and our new ships, including the Disney Adventure, offer greater flexibility to bring the magic of Disney cruise vacations to new global destinations,” claimed Fox.

 

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