Rajasthan to roll out ‘Tourism Unit Policy’

The 4th Rajasthan Domestic Travel Mart 2024, organised recently in Jaipur, showcased the state’s rich cultural heritage and provided a platform for the stakeholders to network and discuss travel trends. Diya Kumari, Deputy Chief Minister, Rajasthan, announced that the new state tourism policy will be introduced soon.

Surbhi Sharma from Jaipur

The 4th edition of Rajasthan Domestic Travel Mart (RDTM), aiming to promote domestic and rural tourism, concluded in Jaipur recently. The three-day mart, jointly organised by the Federation of Hospitality and Tourism of Rajasthan (FHTR) and the Rajasthan Tourism Department, with active participation from the Central Tourism Department, aimed to showcase the rich cultural heritage of Rajasthan and the state’s capability to host Weddings, Incentives, Conferences, and Events (WICE). More than 200 stalls and 600 hotels exhibited their products and services at the mart, which saw participation from 1,300 buyers and 7,000 guests.

Diya Kumari, Deputy Chief Minister, Rajasthan and the Chief Guest for the event, inaugurated the exhibition and spoke about the new tourism opportunities. “RDTM underscores our ongoing efforts to promote tourism in Rajasthan, given the immense potential the state holds. We are focusing on improving facilities and infrastructure to enhance tourism. Policies and plans are being developed with new dimensions in mind to ensure that no obstacle hinders those wanting to develop tourism in the state. Special plans for senior citizens are also underway to make their travel experience simpler and safer. Additionally, we are working on incorporating AR (Augmented Reality) and VR (Virtual Reality) technologies in the tourism sector,” she said.

Need to work together

Pledging to make Rajasthan a top tourism destination in the world again, Diya Kumari said, “Together, with your suggestions, and with your help, we will again make Rajasthan the number one destination in the world. The way PM Narendra Modi go out of his way to promote India, all of us have the responsibility to do the same. Because together we will bring change in the field of tourism.”

Stressing that all the stakeholders need to work together to make it happen, she further said, “The tourism department of Rajasthan government is the facilitator, making it easier for industry people to do business and bring business in our state. That environment needs to be easier, needs to be more friendly and we need to work on this together as there is so much yet to be done.”

Tourism Unit Policy

Addressing the gathering, she said, “Our Tourism Unit Policy is all set to be rolled out soon. We will also see how we can promote more of rural tourism. We are also thinking of organising roadshows overseas, and for that we need your involvement. We are planning to do a lot more in the future.”

‘Rising Rajasthan’ Global Investment Summit 2024

She said that the ‘Rising Rajasthan’ Global Investment Summit 2024 will be organised from 9-11 December in Rajasthan, aiming to get more tourism investment, which will create jobs and improve economy.

 

 

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