Locations driving success for Summit

Summit Hotels & Resorts sets an example of how well-placed properties can meet the growing demand for leisure travel through its newly opened Summit Grand Resort & Spa in Gangtok. Reaching out to untapped destinations boosts economies, creates employment and invites travellers to explore new things, says Sumit Mitruka, CEO, Summit Hotels & Resorts.

Surbhi Sharma

Summit Hotels & Resorts has properties at 18 sought-after destinations in seven states of the country. The hotel chain is constantly enriching its portfolio by expanding to hill stations. Sharing his views on the current hospitality trends, Sumit Mitruka, CEO, Summit Hotels & Resorts, said, “We have seen a surge in leisure travel, particularly at our scenic locations. This increase highlights a significant shift in traveller preferences towards destinations that offer peace and natural beauty. A key reason for this surge is our strategic positioning of properties in youthful destinations and offbeat places, attracting a substantial number of first-time domestic travellers to places like Namchi, Shillong, Lansdowne, Kaziranga, Kurseong and Deolo. Our recent launch of Summit Grand Resort & Spa in Gangtok supports this strategy.”

Reducing carbon footprint Their MAGIC QR system, to be implemented across the board, drastically reduces paper use by replacing traditional intercoms in guest rooms with a digital solution, marking a major step forward in sustainable hospitality practices. It not only eliminates plastic devices but also boosts operational efficiency and diminishes carbon footprint. They have also implemented energy-efficient lighting, water conservation measures, and waste management programmes.

Tier II & III city expansion

Summit Hotels & Resorts has been pioneering strategic expansion into tier II and III cities. “Gone are the days when demand dictated supply. We create supply to generate demand. By positioning our properties in emerging destinations, we foster traveller interest. Our recent launches in Namchi and Shillong alongside upcoming ventures in Sandakphu highlight this approach. This expansion meets the growing need for unique hospitality experiences and brings Summit’s high standards to a broader audience. We believe that expanding and creating supply in untapped new destinations like Sunderbans, Deolo, Kurseong, Lamahatta, Tawang, Mirik, and Dirang will boost local economies, create employment and invite travellers,” said Mitruka.

Affordable luxury

Talking about room rates, he said, “We believe that delivering high-end experiences at reasonable prices is key to fostering long-term relationships with our customers and partners.”

Expansion plans

Talking of plans, Mitruka shared, “We are expanding with POSHTEL, an elevated posh hostel experience at 8,500 ft in Meghma. We are launching METTA, India’s first mid-scale wellness brand, with its first property placed in Lansdowne. We have also introduced the SUMMIT CLUB, our exclusive vacation ownership programme. These ventures reflect our commitment to innovation and meeting the diverse needs of our guests.”