A big break in AI

Kapil Goswamy, MD, Bigbreaks.com, claims that technology is the way forward for the industry and personalised offerings for clients would certainly make a difference.

Nisha Verma

Bigbreaks.com added a number of destinations and introduced new products to its portfolio in the previous year, making 2019 “a reasonably good year at Bigbreaks,” says Kapil Goswamy. “We saw growth in all our three verticals – domestic holidays, international holidays, and M!CE. We also added new products to our portfolio, including destinations like Japan, South Korea, Eastern Europe, and Russia. Apart from that, we also offered (and continue to offer) women- only fixed departure products for destinations like Jordan, Egypt, Vietnam, Cambodia, as well as Bhutan. Though there were a few negatives, like the shortage of air capacity post the demise of Jet Airways, the year saw the upward trend in Indian holiday- makers continue,” he shares.

We plan to introduce holiday offerings to unique and unexplored destinations; we’d like to continue outpacing expectations

The company plans to add new offerings in 2020. “Through the year, we plan to introduce holiday offerings to more unique and unexplored destinations. The Indian outbound traveller, as well as the domestic leisure traveller, is quickly maturing, and travellers are no longer looking for just run-of-the-mill destinations and experiences. We’d like to continue to keep pace and even outpace the demands and expectations of travellers in 2020,” says Goswamy.

Insisting that technology is the future of the travel industry, he reveals, “On the technology front, we’ve just launched our AI-powered Bot which, at least by initial reactions, has been well-received by our clients. We want to continue with introducing cutting-edge technology and as a team, are convinced that technology coupled with AI-powered personalisation as well as a human interface where required, is the way forward.”