TravTalk India Online Magazine
The travel arm of EbixCash aims to aggregate the market and facilitate a seamless flow of information which, it says, can be done by making it the largest cohesive travel solution provider.
TT Bureau
Robin Raina, President & CEO, Ebix Inc and EbixCash, has said that the travel vertical of his company is gearing up for aggressive marketing initiatives to promote and popularise itself in the Indian market. During an interaction with industry stakeholders after the conclusion of the company’s two-day global conference in New Delhi, Raina said that EbixCash will advertise on radio as well as television.
We are not just buying travel agencies, we want to empower them and seamlessly integrate them with technology
Sharing his vision on the company’s travel business, Raina added, “We want to cohesively build an end-to- end travel solution in the industry. We feel there is need for a one-window approach, so there is a clear flow of information, generating efficiency for everyone involved.
We like to aggregate the market and integrate it well; we also value human capital and people who understand the industry. You have seen us make some recent acquisitions; we are not just buying travel agencies, we are looking to empower them. We want to enable and seamlessly integrate them with technology, while keeping the relationship alive.”
Raina also announced that Arjun Seth, formerly associated with Pearl Travels, will lead B2B operations at EbixCash Travel in India. While Swaminathan Vedaranyam will continue to look after international B2B operations and Via.com (B2C), Naveen Kundu will continue to look after Mercury – A Luxury Initiative by EbixCash and the corporate, luxury and M!CE travel business of the company. In the coming days, the company will enter stock broking technology, claims Raina. It has also entered into a joint venture with Bombay Stock Exchange for insurance, and recently received IRDA approval.
